A month or so ago, a friend had kindly pointed me to this page of the NUS site where they advertised a poster competition for the National Student Survey`s annual campaign to get feedback for universities and prospective students from students. So, since I`ve had had enough of the summer lazy days, I thought I would give it a go (two, actually).
Both attempts make reference to popular culture icons. The strapline for each poster is based on the assumption that the public can draw from a diverse range of (personal) meanings attributed to these images and thus interpret the message in several ways. For instance, the Campbell soup poster and its strapline "Open Up" play on the idea of keeping one`s opinions (or grievances) for oneself, or "Be Heard" (as the previous year`s winning poster suggested). On a more playful note though, the image of soup in a tin brings about knowing smiles (hopefully) from students acquainted with the eating habits of student life.
The Uncle Sam reference is pretty in-your-face. Alright, so it is a bit of an Uncle Sam turned Uncle Jack! We all know that piercing gaze and that commanding (and demanding) no-nonsense attitude that thinks he should have your feedback not because he is asking you nicely....noooooooo...but because he DESERVES it...and besides, it is your duty to do so...hmmmmm, maybe it is a tad to martial of an image to conjure up for such a campaign!
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